• Home-made life insurance, the Apollo way – Boing Boing
  Of all the places I never expected to learn anything cool about the Apollo astronauts, number one would have to be the blog run by ukinsurance.net.
  (tags: linkbaiting ideas)

• Design with Intent Toolkit
  A set of illustrated cards showing how design can be used to change, prevent, or encourage certain behaviours. The way that spaces, objects and systems are designed heavily influence the way that we live our lives around them. They serve as both suggestions and critiques, showing how spaces and objects are designed to control us for better or for worse.
  (tags: design creativity innovation inspiration methodology patterns psychology tools ui usability)

• Hard to find
  Why it’s increasingly difficult to make discoveries – and other insights from the science of science. This type of research, studying the science of science, is in fact a field of science itself, and is known as scientometrics.
  (tags: science)

• Hacking The Price is Right
  Terry Kniess, a former weatherman with a knack for numbers and seeing patterns, went on The Price is Right and won more than $50,000 in prizes because of an exact bid on his Showcase. His secret? He watched hundreds of hours of the show and discovered its secrets and weaknesses.
  (tags: statistics strategy hacking games tv patterns)

• Could Toxoplasma gondii help your country win the World Cup?
  In the knockout round of this year's tournament, eight out of eight winners so far have been the teams whose countries had higher rates of Toxo infection.
  (tags: economics biology sport gambling)

• Eye Chart Calendar | WHAT THE COOL
  A creative mock up created by graphic designer and drummer Andrew Ackroyd that promotes specsavers the opticians.

• Woot : Amazon, Woot, and You: But Mostly Woot
  Woot.com CEO Matt Rutledge wrote what may be the funniest "our company has been purchased" mass-email ever in the history of such emails.
  (tags: business humour amazon email)

• Kill or cure?
  Help to make sense of the Daily Mail’s ongoing effort to classify every inanimate object into those that cause cancer and those that prevent it.
  (tags: health medicine media science humour news)

Vuvuzelas:

The Sun gives them away

Ireland bans them

Lifehacker tries to silence them.

Olybop turns them into a video game.

Vuvuzela Hero

• Self-Experimentation | Seth Roberts
  Water reduces weight because its taste is associated with zero calories. So it lowers the running average the brain uses to judge the abundance of calories. Legumes reduce weight because they produce a relatively slow calorie signal.
  (tags: health dieting experimentation self-tracking)