August 6, 2010
How To Measure Anything: Finding the Value of Intangibles in Business Some things are easy to measure. Time, money, exercise, calories, location – all of these are relatively straightforward to repeatably determine or calculate. But how does one go about measuring happiness, compassion, public influence or creativity? These are more intangible, harder to pin down [...]
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August 5, 2010
What They Know – WSJ Marketers are spying on Internet users — observing and remembering people's clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal's What They Know series documents the new, cutting-edge uses of this Internet-tracking technology. The Journal analyzed the tracking files installed on people's computers [...]
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